A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.

This follow-up to the successful "Visual Aid" delves deeper into the factual world, looking at the informative, useful, and quirky things that people have been told, may have once known, or probably should know. Illustrations throughout.

Martyn Hammersley's What is Qualitative Research? illuminates the problems and perspectives of qualitative research. It offers researchers a comprehensive overview of the various types of investigation and is illustrated with practical examples and current controversies.